The 2025 capstone, Beauty’s Next Frontiers, explores three transformational forces shaping the future of the beauty industry:

• Medicalization of Beauty

• Artificial Intelligence

• Generation Next

Grounded in six months of comprehensive global research, each capstone presentation examines how these forces are redefining consumer expectations, industry standards, and brand behavior. From the convergence of aesthetics and wellness in the medicalization of beauty, to the creative and operational disruption driven by AI, to generational shifts that are challenging norms around identity and self-expression, these themes don’t simply represent change, they represent evolution.

For many of us, fulfillment doesn’t end at 5pm. This conversation explores how industry leaders balance their corporate ambition with building a brand beyond their employer. From side hustles to legacy-building, panelists will share how they’ve expanded their impact through passion projects, personal platforms, and strategic opportunities. Walk away with practical steps to diversify your influence, monetize your strengths, and create platforms that lead to greater personal fulfillment and a stronger personal brand that transcends company and title.

With the dynamic leadership team at Topicals, this engaging panel will delve into the evolving landscape of beauty marketing. Join us as we explore how embracing consumer advocacy not only builds trust but also fuels brand loyalty. Hear firsthand from industry leaders about the strategies that place transparency at the forefront of their campaigns and how authentic storytelling can create deeper connections with consumers.

As the world’s #1 beauty company, L’Oréal has consistently shown how strong leadership and smart strategy create enduring success. But even at the top, leaders are challenged with guiding brands through shifting markets, evolving consumer expectations, and moments that test their leadership. In this conversation, L’Oréal executives share how they adapt their leadership styles in the face of unprecedented change, sustain high performance under pressure, and inspire teams to keep showing up at their best. Future brand leaders will leave with actionable insights on resilience, strategic thinking, and the staying power required to lead in beauty today.

What does it take to lead at the highest levels of beauty? In this keynote, Sarah Curtis Henry, General Manager of L’Oréal Luxe: Valentino & Armani Beauty, shares hard-won insights from her career at the helm of iconic brands. From navigating change and driving growth to inspiring teams and championing diverse voices, Sarah offers candid reflections on the lessons that have shaped her leadership journey. Attendees will walk away with practical wisdom and inspiration to chart their own path as the next generation of beauty leaders.